After establishing who you are and why you do what you do, a brand style guide will be compiled with the following elements. A brand style guide contains all the visual design components that make up your brand.
Logo Design
Your logo is the face of your dispensary brand. It's the most recognizable part of your brand and it sets you apart from other brands within the cannabis industry.
Typography
Fonts will be selected to aid in building cohesive brand collateral.
Color Palette
Colors that complement each other and your brand's visual direction will be selected and will be used consistently through all branded merchandise, packaging, web, and print collateral.
Icons and Illustrations
Consistent icons and images may be chosen to aid in building a great brand identity.